2/29/2024 0 Comments Cut water drinks![]() “As we continue to focus our efforts, Anheuser-Busch is committed to growing and investing in its Beyond Beer portfolio, with a major emphasis on category leaders like Cutwater,” said Monica Mody, group VP of marketing for Anheuser-Busch’s Beyond Beer Business Unit. “In our new ‘Open The Bar’ campaign, we show that by simply opening one of our 20-plus award-winning canned cocktails consumers can enjoy bar-quality cocktails in occasions that were otherwise reserved for other beverages, bringing the best of the bar where they are.” “As the category leader, Cutwater is on a mission to make bar-quality cocktails more accessible by enabling consumers to finally enjoy the cocktail of their choice, whenever, wherever,” said Chad Lafeldt, VP of marketing, Cutwater. The spots were directed by Erika Zorzi and Matteo Sangalli, owners of Mathery Studio, based in Brooklyn. San Francisco-based creative marketing agency AKQA developed the creative. With just the cracking open of a Cutwater, they unlock and transform the bar experience, while celebrating the brand’s years of expertise, consistency and convenience with each sip.” I predict these will stay a staple on the bar scene.A Cutwater statement says, “The spots highlight key drinking occasions where barriers to easy enjoyment of your favorite cocktail might exist. These mixed can drinks add variety to the home bar and are easy to keep on hand – and chilled – for easy prep. And the Lime Vodka Soda was the lightest of the three in both smell and taste. Grapefruit Vodka Soda also has a clean smell and taste, but the grapefruit isn’t as pronounced. They cost $9.99 for a four-pack, and are sold at Total Wine, B&B Bodega in Delray, Walmart in Boynton Beach, ABC Fine Wine & Spirits, Walgreens in Loxahatchee and West Palm Beach, Chevron in Delray Beach and Pat’s Beverages and Liquors in Delray Beach.Ĭucumber Vodka Soda was the highlight of the three, with a clean cucumber smell the minute the top is popped, followed by a lightly flavored cucumber soda that’s refreshing and very good by itself. Then I tried three vodka sodas: cucumber, grapefruit and lime. I’d serve this in a glass and pretend I’d made it! A four-pack costs $12.99. You can taste the tequila, lime, orange and triple sec. It does pack a 12.5 percent alcohol kick, but the alcohol doesn’t hit you over the head. It’s a lighter drink, with a 7 out of 10 for good flavor. I tasted the Tequila Lime Margarita, with 12.5 percent alcohol, and lime, orange and triple sec flavors. The classic cocktails include the vodka mule, spicy Bloody Mary, Tiki Rum Mai Tai, Rum Mint Mojito, Paloma, Gin & Tonic, Rum & Cola, Whiskey Mule, Cold Brew Cocktail, Whiskey Highball, Rum & Ginger, Whiskey Lemon Tea and the Tequila Lime Margarita. In the canned category, Cutwater makes both classic cocktails and vodka sodas and an elderflower vodka spritz. ![]() ![]() These are easy to toss into a cooler or fridge, plus require no mixing! ![]() Here are more flavors from Cutwater Spirits in San Diego, Calif. I’ve already written about some local-grown options with Miami Cocktails. Whether you’re still staying at home or headed out to a park or beach with a picnic, you’ll need an easy liquid refreshment, and you’re lucky - the canned alcoholic drink market is exploding with options.
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